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RECRUITMENT EVALUATION: THE CASE FOR ASSESSING THE QUALITY OF APPLICANTS ATTRACTED

Kevin D. Carlson
Department of Management
Virginia Polytechnic Institute and State University

Mary L. Connerley, Ross L. Mecham III
Department of Management
Virginia Polytechnic Institute and State University

Personnel Psychology: A Journal of Applied Research,
volume 55, no. 2, Summer 2002, pp. 461-490


The recruitment and selection process is critical to the success of any organization. If not effective, organizations will hire many individuals destined to failure - in many cases through no fault of their own. Poor hiring decisions also result in an excessive burden on managers and supervisors who have to cope with the result of those decisions.

In the review of research Carlson et al. cite a recent survey indicating that the majority of organizations do not formally evaluate any recruitment outcomes. In the review they found that evaluation of the recruitment process to be one of the factors that affects the annual profits and profit growth. As a result they offer a framework for integrating the outcomes of the three stages of recruitment and cite the research applicable to each stage:

  1. Attraction of applicants;
  2. Status of maintenance (keeping an applicant interested); and,
  3. Job acceptance.

The authors stress it is critical for organizations to evaluate the effectiveness of each recruitment phase in order to identify specific causes of recruitment successes and failures. Much like any quality improvement strategy, an organization can improve its recruitment process by knowing where to direct improvement efforts.

The authors also assert that the first stage, attraction of applicants, is the most crucial to recruitment and staffing success. The key is to identify the best applicants in the pool. In this respect, most organizations engage in some form of "multiple hurdle" selection process involving the use of several valid selection devices administered sequentially. For example, many organizations evaluate the information provided on a resume or application. Others use a simple sorting of applicants into retain/reject categories.

The authors of this article suggest a new approach:

…(E)xtending and formalizing organizations' candidates evaluation activities in order to develop predictor (i.e., quality) scores for each applicant before less qualified applicants are removed.

These scores allow for a direct assessment of attraction outcomes. The authors provide a 7-step procedure for adopting this approach. An organization should:

  1. Identify positions it will assess;
  2. Identify and evaluate current screening mechanisms;
  3. Determine strategy for adapting current screening device(s), if necessary;
  4. Assess attraction outcomes;
  5. Match recruitment activities to recruitment phases, and estimate costs;
  6. Evaluate attraction outcomes using utility analysis; and,
  7. Evaluate the adequacy of current screening devices.

Managing people is much like constructing a house. The amount of time and effort one puts into building the foundation can avoid countless problems. Sometimes that foundation appears very distant from the more visible items that decorate the walls and floors. Recruitment and selection may appear distant from mission related outcomes which staff achieve once hired, but they are part of the foundation. We want to be no less careful in the manner we hire staff than we would be in building a basement.

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